From September 24th to 26th, Brand Licensing Europe (BLE) took over ExCeL, with more than 250 exhibitors, marking the 25th consecutive year that the show has been held. This landmark event broke BLE attendance records.
More than 10,800 attendees from 172 countries visited the show, a 12% increase over last year. More than 1,400 retailers participated, a 46% increase from 2019 and a 22% increase from last year. Retailers in attendance include Aldi, ASOS, Dick’s Sporting Goods, H&M, Miniso, Uniqlo and more.
Source: European Brand Licensing
Source: European Brand Licensing
Laura Freedman said: “We’ve had fantastic feedback from retailers, who are meeting with brands through pre-booked meetings and meeting at record levels, as well as shopping in the showrooms for product inspiration and unexpected new connections. “We strive to attract new retailers to the show every year, and there’s nothing more gratifying than seeing them walking around the show and interacting with our exhibitors again. Truly brought out their best. ”
“A fitting way to celebrate BLE’s 25th anniversaryth Anna Knight, Senior Vice President of Licensing at Informa Markets, said: “This is testament to the hard work, commitment and passion of a fantastic team who truly care about delivering the best event for the industry. On behalf of them and myself, thank you again to the European Licensing Industry It means everything to everyone who supports us year after year – attendees, exhibitors, partners, retailers, media and more.
The number of exhibitors also increased by 5%, with more than 60 new exhibitors. Next year’s BLE will be held from October 7th to 9th.
