Hitchen, chief executive officer of Terrapinn Group, argued whether it was too bad to share his company’s acquisition target on LinkedIn. He decided to publish anyway, and he was glad to do it.
He said at the SKIFT meeting that the post produced about 25 “real responses”, of which 8 to 10 “some interesting” also attracted the potential partners of the previous unknown.
Reading of Linkedin’s post:
Terrapinn hopes to get exhibitions and Congress-scale activities. Therefore, if you want to accelerate or exit, please contact you.
We have a successful record of success, cooperate with entrepreneurs and associations to create value for everyone.
The fields we are interested in are: transportation, corporate technology, finance, e -commerce, life sciences, energy and telecommunications. Any place in the world.
We are unknown, we can make money or buy it directly.
The public declaration is in stark contrast to the typical merger and the acquisition world, where the transactions are usually carried out behind closed doors.
Feel the calories of private equity
Hitchen’s unusual method also emphasizes a lively M & A market, mainly driven by private equity. Heqin explained: “The most aggressive companies in these companies are private equity, and these people have a scope of up to three years.” “They will tell us the operator who invests you X million funds. Sit there “
This rapid growth is creating a large number of returns. Higchin said that at the time of sales, the company’s purchasing activities were 13 to 15 times the income of the company’s seven times. “This is a simple money for everyone, it is really easy to money.”
Terrapinn’s growth strategy
Terrapinn is a private company with more than 30 years of experience and has become the main participant in the global event industry. The company’s annual revenue is about $ 143 million, operating across multiple departments, including renewable energy, education technology, payment, e -commerce and aviation.
The company will consider two types of activities: at least 2,000 people attended the conference and trade exhibition at least $ 1.5 million, and the number of attendees was large.
HITCHEN pointed out that this scale and scope seemed to be the best place for mergers and acquisitions when they are competing for similar activities.
Despite the purchase of acquisitions, Hitchen confirmed that although the company continued to seek growth opportunities through its global infrastructure, Terrapinn has not yet been sold.
Geographical cloning is the key to growth
The company’s strategy is not only exceeded simple acquisitions. Hechin describes Terrapinn as a “factory” operating in five global locations, requiring high -quality activity brands as input. This infrastructure allows the rapid expansion of the concept of events in the world and geographical attention.
Heqin explained: “This is a good thing for Terrapin. We have business at five locations, which does provide a platform to launch things.”
Recent examples include acquisitions Arablab’s live broadcast on June 2nd024 is a Middle East exhibition in laboratory users in various industries, and NOVACANCY in March 2024. This is an Australian trade exhibition that provides hotels and accommodation markets. NOVACANCY will extend to Bangkok in November 2025 and expand to Britain in early 2026. ARABLAB LIVE is also launched in Londonit The plan is further expanded.
Heqin witnessed the major changes around the incident department. “Event media is the current media.” “From a historical point of view, this is a bit low. This is the not sexy part of the B2B media.” However, although other media departments are facing the destruction of artificial intelligence, the incident has been in the incident. It is proven to have elasticity. He said: “Incident media will not be destroyed by AI, they will only enhance them through artificial intelligence.”
He believes that the comprehensive distribution of the incident and the company’s marketing staff realized that only digital media cannot produce potential customers, customer relationships, ideological leadership and brands provided by the same level as the same level.
Hechin said that this toughness originated from the multi -dimensional nature of modern events. “If the event is about content, ideological leadership, network, social, fun and display events, then this is a big packaging.”
