Retailers like Walmart and Amazon have released their best toys of the season, and Target today released its Bullseye Best Toys of 2024 rankings. Publications including Toy Insider also curate holiday gift guides.
Similar to last year’s lineup, Target’s 2024 product lineup will start at a suggested retail price of $7.99. This year, half the collection is priced at $20 or less. It owns brands such as Lego and FAO Schwarz, as well as IPs such as Bluey, Spider-Man and His Amazing Friends, and Ninja Turtles.
The company will introduce more than 1,000 new toys this holiday season, including 11 new Bullseye brand products sold only at Target. The Jumbo Bullseye plush toy and Barbie Skipper’s First Job Goal doll: Danielle are two new products. Target’s own toy brand Gigglescape has also expanded its preschool product portfolio.
At Target, holiday shopping is all about creating affordable moments of joy for families. With more than 1,000 new toys and a top-rated toy inventory featuring Target exclusives, we bring that special “Tarzhay” magic to gifting, making gifts fun, easy and affordable for every family.
Target’s Bulleye’s Top Toys of 2024 Rankings
Affordable Finds – Toys Under $20
- 5 Surprise Mini Brand Garden (ZURU)
- MGA’s Miniverse – Make it Mini Spa (MGA Entertainment) — Exclusive
- Girls’ Charm Wallet Set: Madison Ave (FAO Schwarz) – Exclusive
- Girls’ Charm Wallet Set: Fifth Avenue (FAO Schwarz) – Exclusive
- Girls’ Charming Wallet Set: Rockefeller (FAO Schwarz) – Exclusive
- Kinetic Sand Squeeze Exercise Kit (Spin Master)
- Maxx Action Target Semi Truck (Sunny Days Entertainment) – Exclusive
- Polly Pocket Target Bullseye Adventure Compact (Mattel) — Exclusive
Imaginative play set
- Bluey Amusement Park Toy Set (Moose Toys) – Exclusive
- Fisher-Price Laughter and Learning Smart Stage Ultimate Theater (Mattel)
- Fisher-Price Little People Target Run Toy Set (Mattel) — Exclusive
- Gabby’s Dollhouse Purrfect Celebration Toy Set (Spin Master)
- Maxx Action 3-N-1 Giant Crane (Sunny Days Entertainment)
- Marvel Spider-Man Web Action Set (Hasbro)—Exclusive
- Star Wars Darth Vader The Dark Side Set (Hasbro)—Exclusive
- Target Toy Checklane (JAKKS Pacific) — Exclusive
Buildable LEGO sets
- LEGO Star Wars Creative Play Droid Builder Star Wars Playset (LEGO Group) – Exclusive
- LEGO Moana’s Flower Pot (LEGO Group) – Exclusive
- LEGO City Space Science Lab Toy Builder (LEGO Group) – Exclusive
- LEGO Disney The Lion King Simba Jr. Fan Disney Collection Building Set (LEGO Group)
Action-packed toys
- Beyblade X Daggers and Fangs Xtreme Battle Set (Hasbro)
- DC Comics Batman Ultimate Transforming Batmobile Toy Set (Spin Master)
- Phoebe Zain (Hasbro)
- Hatchimals Alive Secret Hatch Pandoo — Exclusive
- Hot Wheels City Ultra Shark Car Wash (Maytag)
- Hot Wheels Urban Ultimate Garage Playset (Mattel)
- Imaginext Star Wars Darth Vader Robot (Mattel)
- Jurassic Park Tyrannosaurus Off-Road Tracker Pack (Mattel) — Exclusive
- Small Live Pets My Real Puppy – Curley the Cavapoo (Moose Toy) – Exclusive
- MAGNA-TILES space(MAGNA-TILES)
- Monster Jam Booster Playset (Spin Master) – 1:64 Scale
- Monster Jam RC Super Spider-Man (Spin Master)
- MEGA Pokémon Kanto Region Pokedex Building Kit, 322 pieces (Mattel)
- PAW Patrol Rescue Wheel Tower (Spin Master)
- Play-Doh Pizza Delivery Scooter Toy Set (Hasbro)
- Sonic the Hedgehog 3 Action 4-Pack—Exclusive
- Spider-Man and his magical friends dance and crawl Spider-Man (Hasbro)
- Ninja Turtles Mutation Station Toy Set with Figure (Playmate Toy) – Exclusive
- Transformers One Mega Changer Multi-Pack—Exclusive
- Vtech Kidizoom SmartWatch DX4 (VTech) — Blue, Purple
- WinterChu Pikachu Squeeze—Exclusive
Toy sets, electronics, digital fun
- Barbie Dreamhouse Pool Party Dollhouse with 75 Piece 3-Level Slide (Mattel)
- Meta Quest 3 128 GB mixed reality headset (yuan)
- Nex playground active game system (Nex)
- Nintendo Switch — OLED model with neon red and neon blue Joy-Cons (Nintendo)
- Pixel Petz — Corgi Interactive (MGA Entertainment)
- PlayStation 5 game console—Slim (PlayStation)
- Power Pony Rideable Pony – Princess (Power Pony)
- Tonies Disney Belle, Cinderella and Ariel Toniebox Audio Player Bundle (Tonies) – Exclusive
- Tonies Disney Tigger, Woody and Stitch Toniebox Audio Player Bundle (Tonies) – Exclusive
- Xbox Series X console (Microsoft)
creativity
- Baby Alive Crawl N Play Dolls: Harper Hugs, Katy Kat and Tilly Tinker (Hasbro)
- Cool Maker Go Glam Nail Art Studio (Spin Master)
- FAO Schwarz Pink & Bedazzled Electric Guitar(FAO Schwarz)
- FAO Schwarz Retro Toy Mystery Vending Machine (FAO Schwarz) — Exclusive
- Gigglescape Activity Cube (Target) – Exclusive
- Melissa & Doug What’s in the Scanner Store (Melissa & Doug) — Exclusive
- MGA’s Miniverse – Make a Mini Harry Potter Building Kit (MGA Entertainment)
- Moana Petite Gift Set (JAKKS Pacific) – Exclusive
- Ms. Rachel Hug and Comfort Doll (Spin Master)
- NERF N Series Infinite Blaster (Hasbro)
Starting this week, Target is also offering limited-time sales, exclusive deals, and weekly discounts of up to 50% off toys. For more information, visit target.com.
The post Target unveils its top 2024 Bullseye toy list appeared first on The Toy Book.
