A new report shows that most gamers typically play video games for about seven hours per week. However, during the same period, they watched more than 8 hours of video game-related videos and live streams. In other words, a lot of people reading this are spending money More time watching Twitch Than playing video games.
It is reported game industrythis statement comes from a new report released by Midia Research, based on data collected from players in the United States, United Kingdom, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil. The study looked at how much time different gamers spend playing games and watching game videos, and looked at how this relates to in-game spending habits.
It is reportedthe gamers interviewed usually spend 7.4 hours per week playing games and 8.5 hours per week watching game-related videos. Midia also claims that 24% of console/PC gamers and 48% of those who regularly purchase things in games watch video game-related content every month.
Midia concluded that publishers would be wasting money by not tapping into this market of gamers willing to spend money to “bring more video content into their ecosystems.” The report considers that as Developer and publisher profits fallthese companies should look to bring gamers who watch content on YouTube, TikTok, or Twitch back into the games they play through more video content from their favorite games. So these companies can create (or pay creators to create) new exclusive videos, put them into games via certain video players, and then sell ads to third parties, instead of YouTube getting all the ad revenue.
“It’s time for game publishers to treat in-game videos as more than just marketing,” said Rhys Elliott, games analyst at Midia Research. “By regaining video engagement, publishers have the potential to unlock new revenue streams, such as advertising, and drive growth.”
This doesn’t sound like a good idea to someone like me who doesn’t want to deal with loud video ads in games, but I could see a statistics executive looking at this data and saying, “Hmm, maybe we should move some Burger King ads Into our main menu?
By the way, this is a song I love:
