Amazingly, Hollywood seems to have learned the wrong lesson from Barbie’s success (it only worked because there was an interesting creative vision behind it), and now we’re faced with an even deeper sea of crap built around the brand. Next: “Coke Wars” is directed by famous producer Steven Spielberg and directed by comedy master Judd Apatow.
To be fair, Deadline reports that it will be a movie based on the true story behind the conflict between Coca-Cola and Pepsi, but who cares?
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Spielberg will produce the project through his Amblin Entertainment company, which has been in development at Sony for some time. Earlier this year, the studio purchased it “as a promotion” for more than $1 million. The Coke Wars (working title) is being written by Jason Schulman (Apple’s Acapulco) and Ben Quinn (Netflix’s Explained). Quinn also produced Cars 2 and 3 for Pixar.
According to Deadline, the film aims to tell “the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long dominance as the world’s top cola. It pulls back the curtain on the ‘Cola Wars’ of the mid-1980s, which included Michael · All About Jackson This is the fiery disaster of the New Coca-Cola fiasco, the ultimate failure story of history’s most iconic No. 2 contender (Pepsi) for No. 1 (Coca-Cola). Sure, a chatty, fast-paced “true story” movie with an all-star cast and two well-known brands dealing with each other has some potential, but so many of them have fallen flat in the past that I don’t know why you shouldn’t just throw your money at Develop anything else.
For Apatow, this could be a chance to make a comeback after the flop of his last film, “Bubble.” However, his spark is still alive in the world of comedy dramas, so Hollywood hasn’t written him off just yet. Deadline cites Ben Affleck’s ‘Air’ (“about Nike’s fight over shoe deal with Michael Jordan’s sneaker line that transformed the company”) as ‘Coke Wars’ , but Amazon lost a ton of money on that movie, so it was far from a guaranteed financial hit. What are we still doing here?
