Spotify is introducing a new way for young listeners to discover music, announcing a new premium membership pilot program tailored specifically for kids.
Unlike Spotify Kids, a kid-friendly app that offers songs, soundtracks and playlists curated by Spotify, the new offering is a parent-managed premium membership for users under 13 that allows them to play with their caregivers Access more apps under your supervision.
Why is Gen Z pouring out their trauma over candy salad on TikTok?
“As young listeners begin their music discovery journey by managing their accounts, through this new pilot, they will enjoy many of the features and functionality Spotify users know and love, including personalization capabilities that make music discovery on Spotify transformative. It was so exciting and thrilling.
Popular stories that can be mixed and matched
Advanced family users will be able to add managed accounts to their plans, which parents can then customize through in-app controls. This will allow parents to block specific songs or artists, or manage the playback of explicit content, including visual media accompanying the songs themselves.
Spotify says the updated Family plan will also provide a solution for parents whose account recommendations (and annual Wrapped data) are dominated by their children’s music – users have long requested a “parent mode” that can be turned on to filter out children’s content. .
The pilot program is currently only available to users in Denmark, New Zealand and Sweden.
