Spielwarenmesse eG, best known for its eponymous trade fair, reports that the Toy World pavilion at this year’s Tokyo Toy Fair, which runs from August 29 to September 29, is fully booked and visitors are satisfied. 1.
32 exhibitors from 7 countries booked the World of Toys Pavilion, a large shared stand that offers companies the opportunity to explore new markets with the support of Spielwarenmesse eG. Exhibitors received basic equipment, marketing services, and more, and generally reported positive experiences after this year’s show.

During the four-day Tokyo Toy Fair, a total of 84,411 visitors came to the Tokyo Big Sight Exhibition Center. “Our expectations for attending the show were met in every aspect,” said Crafthub co-founder and CEO Patrick Monaco-Sorge. “We made important connections at Tokyo Toy Fair and gained valuable insights into the Japanese market. opinion.”
“Extensive communication and support before and during the show made our preparations easier and ensured our participation went smoothly,” said Sami Viljanen, Export Sales Manager at Tactic Games Oy.
World of Toys is now looking ahead to its next trade show stop, with plans for next year including the Hong Kong Toy Fair from January 6-9 (register here) and the New York Toy Fair from March 1-4 (register here) ). Pavilion registration for both events is now open for exhibitors seeking additional support from trade show experienced organizations.