Regardless of its size, many manufacturers are preparing for the Toy Fair next month, which will be held in New York from March 1 to 4.
While some of the world’s largest toy companies will participate, many smaller businesses will also participate. The Toy Fair is an event targeting all shapes and sizes of the industry.
A new feature at the Toy Fair, the Petite Pavilion is designed to help these smaller companies thrive.
Petite Pavilion is a pilot program launched at the 2025 Toy Fair to provide more opportunities for small and emerging companies to showcase their limited products in smaller and lower cost spaces. In partnership with Sari Wiaz of Baby Paper, Toy Fair continues to provide an innovative market to maintain, cultivate and strengthen the toy and gaming community. ”
Kimberly Carcone, EVP of Toys Association Global Marketing Events
Small businesses and small businesses like ChattySnaps face the challenge of being able to stand out from the big companies that dominate the entire industry. They hope that attending the Toy Fair will give them a competitive advantage, especially in the new small pavilion.
“We are excited to be part of Toy Fair this year and meet new retailers,” said Alicia Schwartz and Annalee Oakley, co-founders of ChattySnaps. “We look forward to sharing our passion for the conversation through design.”
For more information about Toy Fair and Petite Pavilion, visit Toyfairny.com.
Small companies have encountered great opportunities in the small pavilion of the Toy Fair, which appears in the toy books.
