Neon Machine, the studio behind blockchain-based first-person shooter Shrapnel, has announced major leadership changes ahead of the game’s planned free-to-play launch in 2025.
Ken Rosman, known for his Xbox gaming experience, was named the new CEO. At the same time, co-founder and outgoing CEO Mark Long will transition into an advisory role to provide ongoing support during this critical stage of development.
In addition to naming a CEO, the company is also preparing for a new round of financing and resolving an ongoing legal dispute, marking a critical period in its growth.
Why did Neon Machine appoint a new CEO?
The studio said the leadership changes reflect the need to take a focused approach to completing the game and ensuring it meets expectations for a full release. Rothman is best known for his work in games, e.g. halo wars and sunset speeding, The company will oversee operations as Shrapnel moves from early access to a planned global rollout.
“Now that we’re about to launch Shrapnel, it’s time for new leadership,” said Mark Long, co-founder and former CEO of Neon Machine.
Rothman has more than 30 years of industry experience, having successfully led major gaming projects during his tenure with Microsoft’s Xbox division. His leadership will focus on operational execution and real-time service management, which are critical to the launch and ongoing support of Shrapnel.
The company also announced the appointment of Dave Johnson to lead the Shrapnel project, while CTO Don Norbury will shift his focus to the studio’s Moonshot platform.
Additional funding and ongoing legal battles
In addition to the leadership changes, Neon Machine is raising additional capital to support its operations and future goals.
The round was led by Avalanche Ecosystem Fund, with participation from existing investors Griffin Gaming Partners and Polychain Capital. Details of this funding round will be disclosed in early 2025, following a $20 million raise in October 2023.
The studio is also involved in an ongoing legal dispute with former 4D Factory shareholder and CEO Cort Javarone. In late 2023, Neon Machine accused Javarone of trying to take control of the company, and Javarone countered that the studio leadership acted without board approval.
While Neon Machine didn’t reveal any further details on the matter, they expect an update in early 2025.