Sesame Workshop, the global impact nonprofit organization behind sesame streetannounced two new promotions within its team. Hallie Ruvin will serve as senior vice president of communications and public affairs, overseeing brand narrative, public affairs, PR and events, while Aaron Bisman will serve as senior vice president of marketing, overseeing audience development, brand marketing, brand creative and marketing operations. Both Reuven and Biesman will work closely with Sesame Workshop CEO Shelly Westin to enhance the Sesame Street brand.
Prior to this new role, Ruvin served as vice president of global brand storytelling and public affairs for Sesame Workshop. She also worked in communications at the White House and State Department during the Obama administration, most recently as the White House deputy director for communications and director of professional media. As senior vice president of communications and public affairs, Reuven will lead the nonprofit’s communications globally, advancing its mission through storytelling and communication efforts.
Bisman started his own media and music nonprofit in 2002, which he ran for a decade until he took a job as director of brand, sales and marketing at Jazz at Lincoln Center, where he founded Mission-based oriented businesses, including a branded content studio, a jazz conference, an NPR radio show and a Grammy-nominated record label. He joined The Workshop in 2020 as Vice President of Audience Development, and with this promotion, he will focus on prioritizing consumer engagement and fostering relationships between The Workshop and its partners, donors and fans.
Westin shared her thoughts on the promotion: “Aaron and Harley are respected leaders with a proven track record of leveraging the power of the Sesame Street brand to advance our mission of serving children and families around the world. . Hallie has been responsible for communications on some of the studio’s most impactful projects, including our work supporting children affected by conflict and crisis, and she has been instrumental in establishing our brand narrative and storytelling capabilities. Led the transformation of our marketing efforts into an audience-first framework, built out our data infrastructure capabilities, and led workshops to achieve their highest adult engagement to date, including relaunching sesame.org and doubling traffic, and growth Our organic social reach reaches 1.3 billion people every year. Their contributions are remarkable, and I’m grateful for their thoughtful leadership and deep expertise as we work to help children around the world become smarter, stronger, and kinder.
