German toy maker Schleich pointed out last year that the year saw growth rate of 12% in North America and opened in October. As this year marks the 90th anniversary of the company, Schleich hopes to continue to expand and focus on enhancing its online business and community with a variety of brand experiences and digital content.
David Albert, President of Schleich North America, shared his thoughts on the milestone year: “Schleich’s extraordinary performance in 2024 demonstrates the firm strengths of our brand and the passion of our growing brand community. By expanding our brand business in retail and Continuing to inspire creativity through games, we lay the foundation for celebrating the exciting future of this milestone anniversary year.”
Kelli Masilun, senior director of marketing at North America, added: “Schleich has always been a brand that inspires imaginative storytelling and gaming, but we are equally inspired by incredible brand fans. Our community is at the heart of everything we do, and it is presented with the enthusiasm, creativity and dedication of consumers. As we celebrate our 90th anniversary, we are excited to continue to grow with them for storytelling and imaginative Adventure brings more opportunities.”
For more information, visit the Schleich website or visit its booth at the Toy Fair from March 1 to 4 (No. 1565).
