Hot Wheels fans in the Kingdom of Saudi Arabia can look forward to experiencing new electronic karting experiences across the country. SEVEN, a subsidiary of Qiddiya Investment Company (QIC), said it will partner with Mattel to bring six e-kart tracks to different cities in Saudi Arabia. SEVEN is committed to strengthening its product portfolio and further building the karting community by integrating the Hot Wheels E-Kart experience into its entertainment destinations. Overall, the company spent more than SAR 50 billion to build 21 entertainment venues in 14 locations in the country.
“We are eager to build a strong relationship and enrich our innovative journey by developing a unique entertainment ecosystem to transform Saudi Arabia into a leading global entertainment hub,” said Damien Latham, Chief Attractions Officer of SEVEN. “This partnership with the Hot Wheels brand will bring Mattel’s brand mission to the Kingdom – to ignite the spirit of challenge within everyone and help them realize their true potential. It will help our guests build and develop their skills, accelerate The potential of Saudi Arabia’s promising young drivers and help shape the future of the karting championship.
Mattel Chief Franchise Officer Josh Silverman added: “Hot Wheels‘ Capture the challenger spirit and inspire everyone to reach their full potential. This ethos perfectly aligns with SEVEN’s mission to provide world-class entertainment that brings joy and excitement. More than just an electric karting experience, it’s a turbocharged destination for families, thrill seekers, competitors and newbies alike. We’re excited to partner with SEVEN to bring Hot Wheels to the entire kingdom.
The electric kart experience will take place in six of seven different entertainment locations: Riyadh, Mecca, Taif, Medina, Tabuk and Jazan.
