As Roblox moves towards its ultimate goal of 1 billion users, the company is looking for new ways to share revenue with the developers who have made millions of games on the platform.
Creators of these games, which Roblox calls experience games, will be able to earn 50% to 70% of the revenue from actual purchases of paid games, CEO David Baszucki announced Friday at the company’s annual developer conference in San Francisco. Currency on desktop computer. This is much higher than Roblox’s roughly 30% revenue share Offers developers a freemium experience with purchases made using their native Robux currency.
The move could help incentivize the development of more quality games as Roblox looks to attract older users. The intention is to bring these new economic principles into paid experiences purchased on other devices as well, including mobile phones and consoles, Baszucki said, although app store fees may be a hindrance to iOS and Android. He declined to give specific details.
“We believe we are laying the foundation for a broader range of content types on the platform,” Baszuki told me of the paid experience. In addition, he stated that “there is a huge effort within the company to support open-world sports or battle royale-type experiences for 100+ players on low-end devices.” Although he didn’t say it explicitly, this strategy seems to be aimed at cooperating with Epic Games compete more directly. fort nightwhere Roblox There is still no viable alternative on its platform.
Another way Roblox is sharing funding with creators is through its new affiliate link program. Those accepted will be able to earn up to 50% (capped at $100) on Robux purchases made by new users within six months of joining via the signup link. “I think it will make it easier for creators to adapt to the massive amount of social marketing on the platform,” Baszucki said of the new plan.
Roblox’s Other big announcements at this year’s developer conference include a new “Party” mode that allows up to six people to communicate and move between experiences as a team. Starting early next year, It has also partnered with Shopify to allow developers to sell real-world goods through the platform. Revenue-sharing terms of the arrangement have not been disclosed.
While Roblox’s daily user base continued to grow steadily to 79.5 million last quarter, the company has faced criticism in a recent incident Burundi Named “Roblox” Pedophilia problem. After the report was published this summer, the Turkish government banned Robloxsaying it held “virtual sex parties” and “violent games” played by children. Roblox Appealing the ban this week, Baszuki told me, “We are optimistic and are cooperating with their government and the courts.”
He said that “any incident on our platform is unacceptable” and that trust and safety are “top priorities” within the company. “Our artificial intelligence keeps getting better. Our human review keeps getting better. So, from my perspective, the quality of our security systems keeps improving.
