The toy industry can never have enough mermaid dolls or toys based on popular cartoon characters. This new partnership is bringing both products to store shelves.
Australian toy company Headstart International partners with entertainment studio Rainbow to develop and distribute toy range based on Netflix show Mermaid magic.
This children’s animated series about the adventures of a mermaid quickly topped Netflix Kids in 55 countries after just 48 hours of release. The show was the most-watched children’s TV show on Netflix during its opening week.
We are delighted to be working with Rainbow to bring this incredible property to life. Mermaids are a timeless fascination for children, and Mermaid Magic manages to combine friendship, adventure and magic into a brilliant new show.
Andrew Hendy, CEO, Headstart International
The toy line will launch in fall 2025 and include fashion dolls, mini-dolls, playsets and role-play toys. It will be available at all major retailers and toy stores.
For more information about Headstart International, Rainbow and upcoming product lines, please visit headstartint.com and rbw.it/en.
The post Rainbow, Headstart International Plunge Together for Mermaid Toy Line appeared first on The Toy Book.
