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In this video from Skift Meetings Forum 2024, Caroline Godden, global brand leader for Sheraton Hotels & Resorts, discusses how to create experiences that maximize opportunities to build connections during meetings.
— Sheraton Hotels & Resorts
This content was co-created by Sheraton Hotels & Resorts and Skift’s Branded Content Studio, SkiftX.
In this video:
- Brand transformation: Sheraton Hotels & Resorts is undergoing a major brand transformation to position itself as a “gathering place for the world” with a focus on community and connection in response to post-COVID-19 trends.
- Meeting experience: An increased emphasis on in-person meetings, in part due to remote work dynamics, resulting in tight budgets and reduced planning time. Attendees now prioritize informal networking opportunities and social interaction.
- overall design: Sheraton aims to provide a holistic experience by redesigning the physical space and incorporating local elements. Features such as community tables, soundproof booths, and local partners enhance attendee connection and engagement.
In light of remote working and the changing demands brought on by the Covid-19 pandemic, many companies are placing a greater emphasis on in-person meetings. During conferences, informal networking opportunities become critical as participants increasingly seek ways to connect outside of structured meetings. This focus on socialization emphasizes the need for flexibility and creativity in planning to ensure events meet the modern needs of participants.
In this video from Skift Global Forum 2024, Caroline Godden, global brand leader for Sheraton Hotels & Resorts, joins Kate Anderson, creative content strategist at SkiftX, to discuss how and why Sheraton Hotels is undergoing a major brand transformation aimed at rebuilding its brand image. The identity of “the gathering place of the world”. To create more engaging and personalized experiences, Sheraton is redesigning its physical spaces to promote connection. This includes community-focused common areas, technology improvements, and locally sourced food and beverage options.
This content was co-created by Sheraton Hotels & Resorts and Skift’s Branded Content Studio, SkiftX.
