Louise McGettrick first listed a group of handmade characters on Etsy called “Fugglers” for 15 years. The naughty plush “funny monster”, each with human teeth and an iconic “butt hole”, gained a follower and eventually landed with license agent Michael Goodman, who sold the Fuggler brand to Spin Master in 2018.
From there, licensee Addo Play puts stamps on the brand through Toymonster. Now, under the management of the Libertas brand, Fuggler is growing new products from multiple categories of a new pair of licensees: the world of Zuru and PMI Kids.
“Fundamentally, Addo Play has done a great job of building Fuggler as a collectible brand every year,” said Mark Kingston, CEO and co-founder of Libertas Brand. “With Zuru’s scale and scope, they doubled this strategy in 2025 and released over 150 new plush items in 2025 – continually providing novelty to the brand.”
Kingston notes that the world of PMI Kids is following similar plans for its extensive collection and interactive characters, “providing fans with a way to expand their Fuggler collection with unique new projects…always with Fuggler DNA – ugly but cute!”
Retailers looking to make a statement can stock a variety of sizes, ranging from 3.5-18 inches, new themes and characters, including pop culture mashups with Gremlins, Gremlins, DC Comics, Cond Lings and more.
Fuggler Vacay Resonance
These naughty creatures are sneaking into your suitcase, ready to spoil your vacation with antics.
Product facts
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MSRP:
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$7.99
- age:
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4+
- Manufacturer:
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Complete
Buy it now
Toy Books participate in a membership program and may generate revenue for the site when purchasing through the links below.
Fuggler farts pictures 1 to install window box
These Fuggler characters have strange eyes, twisted smiles and a motion sensor that triggers the sound of farting.
Product facts
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MSRP:
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$9.99
- age:
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6+
- Manufacturer:
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PMI Children’s World
Buy it now
Available: Spring 2025
Toy Books participate in a membership program and may generate revenue for the site when purchasing through the links below.
Fuggler farts face
The fart face-shaped plush plush features fun design and sports-activated fart sounds that come from its iconic butt hole.
Product facts
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MSRP:
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$9.99
- age:
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4+
- Manufacturer:
-
Complete
Buy it now
Toy Books participate in a membership program and may generate revenue for the site when purchasing through the links below.
Versions of this feature were originally published in the 2025 Big Toy Book. Click here to read the full question! Want to receive a printed toy book? Click here to get subscription options!
Post Property Profile: Fuggler first appeared on the toy book The extension of Fuggly Freaky Fun.
