PlayMonster is launching the PlayMonster Influencer Network, a group of social celebrities designed to showcase the company’s toys and games and engage with audiences through TikTok, Instagram and YouTube.
Members of the PlayMonster Influencer Network include @games4two, a couple who play board games together on TikTok; TurboToyTime, a father and his son who share their love of toys and games on YouTube; and @gettishow, a A world-record hula hoop athlete with a TikTok channel.
“Launching the PlayMonster Influencer Network is a cornerstone of our mission to connect people through social, shareable gaming experiences,” said Jonathan Berkowitz, CEO of PlayMonster. “Our founding network partners will expand in fall 2025 and beyond. Our digital presence and connects our brands directly to a loyal audience of consumers on the platform where they find new products, creative inspiration and viral trends. We can’t wait to see what our influencers do. Changes brought about by PlayMonster products.
The PlayMonster influencer network has a combined following of over 50 million. PlayMonster will use the network to promote new products and fan-favorite games including Five Second Rule, Pigs on the Trampoline, Snowman in My Spaghetti, Spirograph, Koosh and more.
