Since moving from Polygon to the Ronin blockchain in November 2023, social farming game Pixels has experienced significant growth and established itself as a leading blockchain game in 2024.
In a recent interview, chief executive Luke Barwikowski discussed the challenges, key lessons learned and achievements of the past 12 months, while setting the company’s direction for the coming year.
Barwikowski provided insights into game development and future strategies regarding plans for new game features and expansion within the Pixels ecosystem.
Source: PixelAdapt to a growing user base
Barwikowski explained that Pixels have changed significantly over the past year, largely due to its growing user base.
To meet these needs, Pixels focuses on collecting player feedback and integrating it into game development.
As a result, the team implemented a more structured approach to effectively handle community input while improving the game’s features and functionality.
Source: PixelManaging the $PIXEL Economy
Central to Pixels’ work on Ronin is managing the game’s $PIXEL token economy.
The company aims to reach what Barwikowski calls “ecosystem net spend,” where in-game spending consistently exceeds $PIXEL token distribution. To achieve this, Pixels have adopted a strategy of iterative updates designed to make quick adjustments rather than waiting for perfect conditions.
A core aspect of this economic management is the development of a “smart” token distribution system that uses data analysis to distribute rewards. The system prioritizes allocating tokens to players who demonstrate sustained engagement and are more likely to reinvest rewards back into the game.
The price of $PIXEL has fluctuated, but Barwikowski said the company’s focus remains on building long-term value. Over the past three months, Pixels has increased monthly revenue while reducing daily active wallets to increase stability. The recent Chapter 2.5 update introduced measures to address in-game token inflation, reducing daily inflation by nearly 84% to stabilize the $PIXEL economy.
Revenue in $PIXEL tokens has increased over the past month, from 8.1 million to 9.08 million, which Pixels attributes to a focus on diversifying revenue approaches to create sustainable revenue streams for the game.
Source: PixelNew features and ecosystem expansion planned for 2025
Looking ahead to 2025, Pixels plans to release Chapter 3, which will add frequently requested player versus environment (PvE) and player versus player (PvP) features.
In addition, Pixels is preparing to expand its ecosystem to allow players to use a single account across multiple games, allowing them to inherit achievements and reputation across the Pixel network.
Following the success of the #BinanceBlockchainWeek2024 campaign, which attracted more than 230,000 users, Pixels is considering hosting more large-scale virtual events to increase community engagement. Barwikowski noted that the team remains committed to building new features and expanding the gaming ecosystem over the coming year.
