Now you can use the word “superhero” freely because DC and Marvel have lost the joint trademark on the word.
I think we should abandon the trademark system. Let’s get rid of it, because you mean DC and Marvel held a joint trademark on the word “superhero” for decades while using it to prevent smaller companies from using it in their own productions? Well, that’s all over now as the comics giants have lost the trademark, meaning anyone can now use the term in their own comics. According to Bleeding Cool, the law firm Reichman Jorgensen Lehman & Feldberg (RLJF) announced that it has won the trademark case against Marvel and DC Comics.
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Their clients in this particular case are SJ Richold and Superbabies Limited, who filed the lawsuit after DC tried to block its attempts to promote SuperBabies, a comic about a super-powered superhero baby who, if If you can’t guess it yet. RLJF’s revocation petition outlines the history of the superhero trademark and how it has been used by Marvel and DC to prevent smaller comic book creators from using the term, even though it is now a very common term.
Adam Adler, principal attorney at Superbabies, said in a statement: “Achieving this result is not only a victory for our clients, but also a victory for creativity and innovation. By establishing the status of superheroes in the public sphere, we honor them as symbols of heroism. Protection. Richeld also said: “Superhero stories teach us to stand up for the little people, so it’s only fitting that the liberation of superheroes is liberated by super babies, the youngest of them all. I Hopefully this win will encourage small companies to share their stories with the world.
Marvel and DC have shared the trademark for more than four decades, and while they may have been superhero giants years ago, things are very different now. Now all that’s left to do is come up with my own superhero…
