Toys “R” Us parent company WHP Global is partnering with the Navy Exchange Service Command (NEXCOM) to open Toys “R” Us locations in its NEX stores.
Beginning this fall, the first Toys “R” Us store will open at the NEX Oceana in Virginia Beach, Virginia, followed by a NEX location in Jacksonville, Florida. Just in time for the holidays, these locations will be stocked with the latest toys and games, providing Navy families the opportunity to shop for their loved ones. Starting next year, more stores will open in additional locations, and military families will also receive exclusive offers and access to special events.
This collaboration allows us to expand our reach and provide a unique shopping experience that caters specifically to the needs of those who serve our country."
Richard Honiball, executive vice president of Global CMMO, added: “For our military families, we hope this Toys R Us expansion will evoke a deep sense of nostalgia while providing More choices and a more engaging experience!
Toys “R” Us has made a comeback in the U.S. in recent years with store-in-stores at Macy’s; flagship stores at American Dream and Mall of America; airport stores; and more than 20 planned flagship stores created in partnership with Go! retail group.
In addition, the Babies “R” Us brand will open a flagship store at American Dream this summer and shop-in-shops at select Kohl’s stores.
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