IMC Toys, the brand best known for its Cry Babies dolls, launched the Be Loved Babies line at Toy Insider’s Sweet Suite event on Wednesday.
Be Loved Babies are manufactured with soft skin, making the body texture and soft joints the doll’s main selling points. The series will initially feature two dolls, Alex and Sam, each wearing a onesie and matching headband.
Influencers and media got their first look at the Be Loved Babies dolls at The Toy Insider’s Sweet Suite event on Wednesday. Guests were blindfolded to experience the doll’s soft texture firsthand.
“With Be Loved Dolls, we are pushing the boundaries of what dolls can be. Our commitment to innovation allows us to create the most realistic and tactile dolls on the market, making Be Loved Babies unlike any dolls children have ever experienced. .
The dolls will be available at Walmart starting in August for $26.99 each. Until then, visit the Be Loved Babies Instagram page to learn more about the new release.