Moose Toys signs licensing deal with Glitch Productions, the company behind YouTube series Awesome digital circus. Moose Toys will serve as the primary global toy partner for the animated series, with plans to launch the product line next year.
Awesome digital circus It tells the story of a woman trapped in a virtual world with five other people. The show was greenlit for a full season in February, with more episodes set to launch later this year. As the first toy company to secure a licensing deal for the series, Moose Toys will lead the conceptualization and development of a full line of toys, figures and plush toys based on the series.
“The team at Glitch are true pioneers, and that’s what we love Awesome digital circus It’s the creativity, timeliness and originality of this series. We are drawn to creators who continue to push the boundaries of innovation and work with them to develop new, game-changing toy brands. “Awesome digital circus The series has amassed hundreds of millions of views since its launch, showing that people are looking for something new and fresh. We know the quirky characters, story, animation style and color palette will be the perfect match for the toy range Moose has created to bring the series from the digital world into the real world, and we look forward to bringing another success story to the rest of the world. “
next few episodes Awesome digital circus will feature new environments, characters, and adventures that may inspire an upcoming toy line.
“We take great care with any product released under our brand because we want to show them the same level of care we take with our shows. When we met with Moose, we saw their commitment to high quality products and working with partners dedication and knowing we had found someone we could trust. “Also, the fact that we are both Australian companies trying to establish ourselves on the international stage means we understand each other completely. “
This collaboration aligns with Moose Toys’ goal to build a global consumer product licensing program centered around entertainment partnerships. This follows a partnership with MrBeast and a renewed license with BBC Studios Bluey.
