Moose Toys has partnered with Man of Action Entertainment to create an animated series based on the company’s Heroes of Goo Jit Zu toy brand. Man of Action, best known for acting in series such as Ben 10, Ultimate Spider-Manand sonic premiera new series will be established. The partnership highlights Moose Toys’ ability to expand its story-driven brands across different media.
Heroes Goo Jit Zu characters are squishy, slime-filled action heroes with different personalities and superpowers who can stretch to three times their original size and then change back to their original shape. While the brand was featured in a YouTube series with 12 episodes and over 335 million views, the upcoming animated series is the next step for the Moose Toys brand.
“Expanding Heroes of Goo Jit Zu’s storytelling to digital, linear and streaming platforms demonstrates our belief in the brand’s enduring appeal and its ability to transcend the toy realm. Man of Action will be our first collaboration partners, offering a new level of creativity to bring the world of Heroes of Goo Jit Zu to life in interesting and unexpected ways. Being loved both as great entertainment and with high commercial value is consistent with our guiding purpose of becoming the most innovative toy company in the world.
Moose Toys also plans to expand its brand, including venturing into gaming, publishing, clothing and other areas.
“Heroes of Goo Jit Zu is a natural fit with the experience and expertise of Man of Action. Our conversations with Moose made it clear that they are forward-thinking and willing to go wherever the story needs to in order to take the franchise towards the next level.” developing in exciting directions.
“A truly rich cast of characters and concepts are ripe for expansion of the world’s mythology and a series of stories packed with action, adventure and humor,” added Man of Action co-founder Duncan Rouleau. “The question is not whether we will have any good ideas, but which ones.”
For more information and to view the current Heroes of Goo Jit Zu figures, visit moosetoys.com.
