Moose Toys made its debut at San Diego Comic-Con (SDCC) last week, using its booth space and outdoor events to promote its XOX Kweenie and MrBeast Lab brands.
Outside the convention center, Moose staged a crashed oil tanker truck, oozing blue goo, as part of the launch of a new line of toys co-designed by Moose and YouTube star MrBeast. The partnership with Jimmy Donaldson, known professionally as MrBeast, aims to tap into the content creator’s massive fan base, as MrBeast is the most subscribed YouTuber in the world. The tanker is loaded with MrBeast Lab products, such as mini collectible Swarms and Mutators action figures.
Inside SDCC, the Moose booth showcased its new line of collectible figures, XOX Kweenie, and offered an exclusive first release of the Fearless team’s high school Kween figures. The full range includes 26 collectible dolls.
The MrBeast Lab collection is now retailing, while the XOX Kweenie collectible will be released on August 1st.
