Moose Toys and elf Beauty have teamed up to bring XOX Kweenies online for an interactive experience.
The two companies hope their collaboration and unique gaming experience will encourage players to celebrate their authentic selves through self-expression.
Carefully created by Gamefam, the first professional developer of Roblox, users can complete four interactive tasks in existing Roblox games. Spirits up! and in-platform games bayside high school. Rewards include branded cosmetics, exclusive clothing, and character interactions. Gamefam has previously brought Moose Toys online, bringing Goo Jit Zu and Magic Mixies to Roblox.
“Gaming has always been, and continues to be, an incredible way to connect authentically and directly with our passionate community of gamers by accurately catering to them,” said Patrick O’Keefe, Chief Integrated Marketing Officer at elf Beauty. “Roblox relies on Thrives on self-expression and creativity, making it the perfect stage to bring our bold, inclusive and expressive products to life and provide experiences for them. The partnership with Moose Toys and Gamefam creates a connection between beauty and play. Connect, surprise and delight!
Liz Grampp, vice president of global marketing communications at Moose Toys, added: “Gamefam has created a great opportunity to expand our audience through elf Cosmetics, a like-minded brand focused on disruptive marketing and self-expression, with Kweenies match perfectly.
The experience launches on Saturday, November 2; Spirits up! and bayside high school Getting started is free. Fans can experience the interactive world of XOX Kweenies at roblox.com.
