According to Mob Entertainment, the company behind the IP, the Poppy Playtime brand has seen significant growth in merchandise sales and user engagement.
Poppy play time is a survival horror video game first launched in 2021. Poppy’s Playtime Chapter 3Star Wars, which launched in late January, has also become the best-selling game in the series.
“Our team has experienced tremendous growth this year alone, but none of this would be possible without their hard work and dedication behind the scenes,” said Seth Belanger, co-founder and chief culture officer of Mob Entertainment. “I would be remiss if I didn’t thank our players and fans around the world. We are inspired by their passion and are committed to continuing to deliver engaging content that resonates.
A number of high-profile deals have opened up other avenues for expansion; Legendary Entertainment acquired the rights to bring the Poppy Playtime brand to the screen, and Scholastic recently produced the first Poppy Playtime book.
For more information about the company behind Poppy Playtime, visit the Mob Entertainment website.
