Mischievous Wolf has hired industry veteran Jo Hall as its new non-executive director and business partner. As the company prepares for its fall preview in Los Angeles in September, Hall plans to bring her signature “Obsessive Advantage” philosophy to the partnership.
Hall joins Prank Wolf from Toys R Us Asia, where he served as chief creative officer. Hall has worked in Asia for over 17 years, working in product design and manufacturing in China; participating in global branding campaigns; rebranding IP; and more. Naughty Wolf hopes to leverage Hall’s experience in Asia to further its global expansion goals.
Jo Hall and I went back in time, driven by mutual respect and a shared passion for innovation. Her unparalleled expertise and visionary spirit are pure gold to our team. Joe had an incredible knack for seeing how our bold ideas turned into successful campaigns. She is the catalyst for pushing boundaries and setting new industry standards.
Phil Marshall, Prank Director of Prank Wolf
Mischievous Wolf is a marketing and branding agency known for its customer focus. “Given our aligned synergies and shared values, joining Naughty Wolf felt like a natural choice,” Hall said. “I have always admired their fearless creativity and commitment to delivering unparalleled results. I believe that together we can make a significant impact, challenge new frontiers of innovation, and redefine traditional industry standards.
The company is actively seeking cooperation with partners around the world and pursuing new opportunities. “With Jo on board, we believe that Mischief Wolf will have great growth and success,” said Andrew Woolnough, Chief Creative Officer of Mischief Wolf.
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