Indonesian K-Pop fans will have a new shopping experience. Miniso holds a pop-up window that includes its latest Collection of goods at the Kelapa Gading mall in Jakarta from April 3 to 13.
The inspiration for product collection comes from Black game, game, A mobile game that includes K-Pop Girl Group Blackpink. In the game, players will play Blackpink’s manager, play mini games and solve puzzles, book performances for the band, and upgrade members’ vocals, dance, etc.
The pop-up window will be full Black Game Products, including over 400 SKUs, including streetwear, hats, accessories, plush cushions, etc., as well as the band’s black and pink styles.
Fans can win limited edition merchandise and access pop-ups through Miniso’s social media channels, including Tiktok, Facebook and Instagram, where the company will offer 2,000 VIP fan slots.
Together with Blackpink, Miniso has over 150 licenses worldwide, including Peanuts, Disney, Sanrio, Care Bears and more.