On January 11, Miniso’s new flagship store in Thailand opened in Bangkok.
The flagship store has more than 20 IP series available for purchase, including Harry Potter, Disney, etc. The venue also features immersive IP-themed areas, including a Harry Potter-themed fireplace, an oversized Lotso Bear area, and a large Stitch and Winnie the Pooh display area.
Wang Jun, CEO of Miniso Thailand, said: “This Thai flagship store is an important milestone for our development in the Thai market and a key step in our global brand upgrade strategy.” “Through this store, we aim to Thai consumers are provided with high-quality and diverse shopping options. At the same time, we are eager to lead the market through innovative IP cooperation and experiential design and promote the brand to achieve greater success globally.
Miniso Thailand flagship store owns more than 20 IPs such as Disney and Harry Potter. |Source: MINISO
Miniso Thailand flagship store owns more than 20 IPs such as Disney and Harry Potter. |Source: MINISO
Miniso Thailand flagship store owns more than 20 IPs such as Disney and Harry Potter. |Source: MINISO
This opening continues Miniso’s Southeast Asia strategy. In August, Miniso opened its largest global store at Central Park Mall in Jakarta, Indonesia, and its largest Singapore store at PLQ Mall in December.
The new store is located on the banks of the Asiatique River in the landmark business district, adjacent to Bangkok’s largest Ferris wheel, Asiatique Sky.
