Global lifestyle brand Miniso launches Miniso Park in Madrid, expanding its intellectual property cooperation to Europe. The new theme park-style shopping experience will provide an immersive and fun-filled retail environment for all IP-themed products.
Miniso provides fashionable lifestyle products featuring IPs such as Harry Potter, Sanrio, Snoopy, and Disney. By opening its first Miniso store in Europe, the retail brand plans to promote an engaging and relaxing shopping experience that appeals to all demographics.
Miniso Park will offer a unique way of shopping and entertainment at Gran Vía on December 20th. Gull style design. The retail experience area will include a blind box area, a cosmetics and perfume area, a large claw machine experience area, a special Callao street view photo spot, etc.
The store will display popular IPs such as Disney and Sanrio. |Source: MINISO
Consumers can experience many attractions such as blind box areas and photo spots. |Source: MINISO
The grand opening will feature a variety of events and promotions. |Source: MINISO
At the grand opening, the first 300 visitors will receive a gift bag and experience a host of activities and promotions. The store will celebrate the debut of Miniso with a ribbon-cutting ceremony, unforgettable IP character dance performances and live DJs.
“Intellectual property cooperation is a key strategic category for Miniso. This high-level store perfectly showcases our IP series that are loved by Spanish consumers, putting interest-driven consumption and experience-driven retail at the core of the in-store experience , and at the same time embodies Miniso’s attitude of “life is for fun,” said Huang Wensen, general manager and vice president of overseas distributor marketing of Miniso.
In the coming year, Miniso will continue to expand its unforgettable in-store experiences and unique products in Europe and other parts of the world. To learn more about Miniso stores and IP, please visit miniso.com.
