MGA Entertainment continues to expand its LOL surprises! The brand introduces Sanrio to the popular collectible line. Haha surprise! Loves Hello Kitty and Friends Tots offer a new unboxing experience for all Sanrio fans, collectors and consumers.
Following the 50th anniversary of Hello Kitty in 2024, these surprise capsules celebrate the Sanrio icon in themed packaging for the fun of all collectors. There are eight characters to collect, each with seven unique Sanrio-themed surprises.
In this limited edition series, there is a surprise for every LOL player! tot wears outfits inspired by Hello Kitty, Cinnamoroll, Pochacco, Keroppi and more. Each character also comes with a hat and a drink inspired by the Sanrio character.
Hello Kitty joins LOL as a surprise! collect. |Source: MGA Entertainment
There are eight Sanrio-themed characters to collect. |Source: MGA Entertainment
Each capsule contains seven unique surprises. |Source: MGA Entertainment
“Following the Hello Kitty 50th anniversary celebration in 2024, we are excited to bring new LOL surprises to fans! Isaac Larian, founder and CEO of MGA Entertainment, said: “This is the second year that MGA has collaborated with Sanrio (the first was In partnership with MGA Mini Universe), this surprising unboxing event has a special and lasting meaning. We call it ‘The Ball That Started It All’, just like how Hello Kitty was a pop culture trailblazer. Thrilled to celebrate this nostalgia, innovation and pure fun in 2025 and beyond.
“Sanrio is known around the world for its iconic characters and influence in kawaii culture, and our fans are always looking for new additions in the collectibles space,” said Sanrio Chief Operating Officer Craig Takiguchi. Next up. Following the success of our first collaboration with MGA, we’re expanding our reach to include some of Sanrio’s most popular characters and bringing the best of both worlds together, A blend of surprise, style, collectability and cuteness that’s sure to delight fans of both brands.
Haha surprise! The Loves Hello Kitty and Friends Tots collection ($12.99 each) is available now at major retailers including Amazon, Target and Walmart. Learn more about the latest LOL surprises! For toys, visit mgae.com.
