Some of America’s favorite dolls are headed overseas.
Italian agency Maurizio Distefano Advisory has signed a new representation agreement with MGA Entertainment to represent the company’s franchise in Italy. MGA is headquartered in Los Angeles. Franchises included in the deal include LOL Surprise!, Bratz, Rainbow High, Yummiland and Little Tikes. Little Tikes is the oldest franchise to join the deal, dating back 55 years, while Yummiland, created this year, is the newest.
Maurizio Distefano Advisory also has an extensive industry background and has over 20 years of licensing experience. Maurizio Distefano, president of the agency, is looking forward to this cooperation.
“Each brand has its own strengths and recognition,” said Distefano, “and I am confident that we will use our expertise to find the perfect partner to achieve the best results. We are delighted to be represented in Italy MGA Entertainment brands. Each brand has its own strengths and recognition, and I am confident that we will use our expertise to find the perfect partner to achieve the best results. Strategically, these brands enhance our portfolio. Products to meet the needs of female groups ranging from preschoolers to young adults.
For more information about the MGA Entertainment brand, please visit the company’s website.
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