MGA Entertainment has launched a new product for the little makeup fan.
MGA, known for its fashion dolls and collectibles like LOL Suprise!, Miniverse and Rainbow High, now has a new line of dolls. The Yummiland collection includes small and large dolls as well as homemade lip gloss or lip balm.
The Yummiland collection currently includes a small doll with lip gloss, a larger doll with Num Nom lip balm, and the Yummiland lip gloss truck. These little dolls are available in six flavors, and each flavor includes a 4-inch scented doll as well as a lip gloss base with colors and scents kids can mix together. They also come with a keychain that can be hung from the top of the gloss or doll.
The Yummiland large doll stands 10 inches tall and features brushable hair and removable fashion. These dolls come with Num Nom: pet-shaped lip balm. Finally, the Yummiland lip gloss truck includes two flavors of DIY lip gloss and two Num Nom characters. The truck can hold up to two Yummiland dolls.
MGA has launched Yumiland YouTube animated series last June. The play tells the story of six Yumi people who use the magical power of lip gloss to protect their homeland. Each Yummis has its own unique power, activated by applying some gloss.
The new Yummiland collection is designed for children ages 4 and up and is available now at major retailers including Target, Amazon and Walmart.