In conjunction with Hello Kitty’s 50th anniversary celebration, MGA Entertainment has launched MGA’s Miniverse Make It Mini Food Hello Kitty series.
The new range includes mini bags inspired by Sanrio characters. Kids can take apart 12 different fake food and drink mini models to make, collect and display. Mini lunch boxes, fruit tea, instant noodles, waffles, etc. are available. Each one is themed around Hello Kitty and features an aesthetic that matches her sweet personality.
The waffles contained tiny fake blueberries and strawberries. |Source: MGA Entertainment
Make collectible mini ramen cups! |Source: MGA Entertainment
There are several different foods to collect. |Source: MGA Entertainment
The lunch box is shaped like Hello Kitty’s face! |Source: MGA Entertainment
“Sanrio is excited to partner with such an innovator in toys and introduce Hello Kitty to the highly collectible world of MGA Mini Universe,” said Sanrio Chief Operating Officer Craig Takiguchi. “Miniatures and novelty foods are both three A popular theme in the Rio world, we’re excited to bring the two together and offer these super cute collectibles that are sure to surprise and delight our fans.”
Kids simply open the capsule box to get the surprise item and follow the little recipe card. After adding the included resin (themed with the kit), kids place their creations in sunlight or UV light and wait for it to harden. The capsules can also be turned into display cases and cost $9.99 each.
“MGA’s Miniverse is excited to reveal our collaboration with Sanrio ahead of the holiday gift-giving season,” said Isaac Larian, founder and CEO of MGA Entertainment. “Our Make It Mini collection comes with The collection continues to grow with new licensing partnerships, and this is the cutest one yet. Miniature enthusiasts, Hello Kitty lovers, and children of all kinds will love this new way to nurture their childhood through creativity and collectible fun. Nostalgia.
The Sanrio mini sets join several other branded sets, including IPs such as Harry Potter, Lord of the Rings and Hershey’s. MGA’s Miniverse selection is available on Amazon, Target, Walmart and more.
