Teachers, parents and others who interact with members of the Alpha generation may have heard their vocabulary: Skibidi. Although the meaning of the word is vague, its origin is obvious.
Skibidi toilet It is an animated YouTube series created by Alexey Gerasimov, also known as “Boom!” The series features competition between Skibidi toilets – toilets with heads and human figures with cameras, speakers and TVs.
Episode 1 Skibidi toilet Launched on YouTube on February 7, 2023. Two years, more than 70 episodes, dafuq!the host channel Skibidi toiletwith more than 45 million subscribers and more than 18 billion views. Even started in Gerasimov Skibidi toilet The series, he caught the attention of an invisible narrative, is a production studio created by producer Adam Goodman and filmmaker Michael Bay, as well as its revenue and merchandise sales division Enviz.
We first encountered prosperity! When he released the transformer [previsualization] Videos on YouTube. It’s obvious to Michael and I that he has an incredible movie storytelling instinct – these clips aren’t just random. They are filled with energy, timing and talent that catch our attention. ”
The invisible narrative has been obtained Skibidi toilet In 2023. According to Goodman and Bay, the series has the ability to expand beyond YouTube.
“It’s so there, but it feels really destructive in a way that completely fits exactly with what we do in the invisible narrative: finding the IP of reality and enhancing it,” Goodman said. “We knew right away that it wasn’t just an interesting meme; it had the potential to grow into something really huge.”
Bonkers toys also noticed very quickly Skibidi toilet. Bonkers is a toy company that produces licensed toys mainly under digitally preferred brands such as Ryan’s World, Aphmau and Lankybox.
“Our specialty is to find what we call ‘new media’ brands,” said Dan Meyer, brand leader at Bonkers Toys. “That’s where we play. Once we start looking at it (Skibidi toilet), we’re like, “Wow, this has all the elements of a disruptive action character brand.” … It’s so quirky and whimsical, these are the types of elements that play a role in our industry. ”
Skibidi Toilet Mysterious Plush | Source: Bonkers Toys
Skibidi Toilet Mysterious Mini Character | Source: Bonkers Toys
Skibidi Toilet Mysterious Collector Character | Source: Bonkers Toys
Skibidi Toilet Mysterious Surprise Toilet | Source: Bonkers Toys
Last year, at last year’s Licensing Expo, Invisible Narrative and Fool Toys announced that a range of Skibidi toilet toys will be available in time for the holiday season. The initial releases in October include the Skibidi toilet Mystery Surpriss Hightet, a toilet filled with spring heads, filled with mini numbers, stickers and more. Collection of two mysterious characters; action characters; and mysterious plush collection.
“As a mid-sized toy company, we can be more agile,” Meyer said. “We started talking to the guys at Enviz and Alexey until the end of the 23s. I think we resonated because we have a high reputation in the creator and new media industry. They also recognized that we could achieve that based on our history and our position in the competitive landscape. We quickly reached a deal. Right now, early 2024, we started researching together.”
Since its initial release, Bonkers Toys has launched the Skibidi toilet fighter, which includes three mini Titan characters, as well as the Skibidi toilet combat bucket, which has 20 numbers from both sides of the Skibidi toilet clash with the Alliance. Skibidi toilet also appears in Fortnite In December, with new character costumes, backlights and weapons.
David Middleton, the owner of Midco Toys, a British toy store chain, knows the toys will take a hit before they become available.
“When Bonkers first showed me the product in Nuremberg last February [at Spielwarenmesse]I already knew the demand well and immediately knew that this was something people were already crying. “Middleton said.
His predictions were true, and throughout the holiday season, Bonkers’ Skibidi toilet series was one of Midco Toys’ bestsellers.
Kids go crazy when they see it. Teens are the same as tween. Parents realize this, but sometimes don’t know what it is. They know that kids want it and like it. ”
Critics touted Skibidi toilets as ridiculous toilets, even calling them “brain decay” in both the online and in the entertainment industry. Middleton said the critics were completely wrong.
“People don’t understand,” Middleton said. “Skibidi toilets are a new IP that uses digital media in a way that people of some age have difficulty understanding. Content tends to trend that older generations cannot join. Digital media is the future.”
Goodman and Meyer both compared Skibidi toilet The foundation for toy brands that are now attracting attention, including Transformers and Teen Ninja Turtles.
Bonkers Toys has a full Skibidi toilet toy to be released this year. |Source: Bonkers Toys
Bonkers Toys has a full Skibidi toilet toy to be released this year. |Source: Bonkers Toys
Bonkers Toys has a full Skibidi toilet toy to be released this year. |Source: Bonkers Toys
Bonkers Toys has a full Skibidi toilet toy to be released this year. |Source: Bonkers Toys
Bonkers Toys has a full Skibidi toilet toy to be released this year. |Source: Bonkers Toys
Bonkers Toys has a full Skibidi toilet toy to be released this year. |Source: Bonkers Toys
“For everyone, it’s like, ‘Yeah, but that’s so weird.’ I think, ‘Yeah, flashback to the late 80s, when it came out about teenagers about mutants, they were ninjas, they were turtles. That was weird, too, but that worked,” Meyer said.
The upcoming year offers something important to Skibidi toilets, including Bonkers’ new lineup of toys, a collection of Funko Pop! Vinyl numbers, probably the beginning of production Skibidi toilet Movies and TV series. Regardless of all these large developments in these franchises, Skibidi toilets have won the hearts of viewers.
“Children love Skibidi toilet Because it’s totally theirs – not a reread of the decades of comics that their parents grew up with. “Goodman said. “It’s fresh, weird, and has this wild random energy that resonates with younger audiences in ways that most traditional franchises can’t.” ”
Versions of this feature were originally published in the 2025 Big Toy Book. Click here to read the full question! Want to receive a printed toy book? Click here to get the subscription options!
