Like Santa Claus, Melissa and Doug come to town with a sleigh filled with toys.
The company, which was acquired by Spin Master earlier this year, is now opening an exclusive toy shopping experience inside Arkansas Walmart, giving families an up-close look at this season’s hottest sustainable toys. This unique opportunity allows the community to interact with toys, play with new products, and find a gift for everyone on their holiday list.
Our toys, including pretend play plays, arts and crafts kits, and puzzles, are crafted for durability and timeless appeal, and are designed to inspire creativity and develop essential skills for all ages.
Located inside the Elm Springs Walmart Supercenter in Springdale, this innovative play space is filled with holiday cheer. The store features multiple demonstration areas where families can discover and interact with Melissa & Doug’s best-selling toys. Beginning in December, the pop-up store will also include the brand’s currently unreleased toy line, Blockables, allowing Arkansas shoppers to be the first to experience and purchase the products.
“Walmart is the toy destination this holiday season and we’re excited to welcome Melissa & Doug to this one-of-a-kind experience in Northwest Arkansas,” said Brittany Smith, vice president of toys at Walmart. “I’m excited to welcome Melissa & Doug to Northwest Arkansas. It’s great to see families already enjoying this unique in-store experience in Springdale and that families across the United States can shop our wide variety of Melissa & Doug merchandise as they prepare for their loved ones this holiday season Find the perfect gift.
For gift givers who can’t decide which toy to buy, the Melissa & Doug experience will also include an interactive kiosk with a quiz to help them find the perfect toy to put under the tree.
The Melissa & Doug Walmart pop-up store will be open every Wednesday through Sunday until December 15 (excluding Thanksgiving week).
