Lionsgate launches new trailer Megacity Within hours of its release on Wednesday, it was discovered that it contained fake lines from real film critics. The company later apologized to critics and director Francis Ford Coppola, saying it “messed up.”
MegacityThe latest trailer aims to portray Coppola’s previous work as controversial, and opens with a voiceover stating that “true genius is often misunderstood.” The trailer then features quotes purportedly from famous film critics regarding Coppola’s past films, which are now highly regarded.
Scary ‘we live in time’ horse instantly turned into meme
according to Megacity‘ In the trailer, Andrew Sarris allegedly calls godfather “A hastily self-indulgent film” that “had no idea what it wanted to be”, while Pauline Kael felt it was “undercut by its artistry”. apocalypse now Ostensibly labeled “hollow to the core” by Vincent Canby and “epic trash” by Rex Reed. roger ebert It seems to be called Dracula played by Bram Stoker “Style triumphed over substance,” and Irving Gleiberman considered it “a beautiful mess.”
However, as found vulture Reporter Bill Ebiri, almost all the lines in the trailer are obviously wrong. These critics didn’t use these words to describe Coppola’s films MegacityThe trailers wrongly attributed them, and some people didn’t even hold the same views as the trailers presented. For example, although Kyle gave godfather Positive reviews, she is Megacity The trailer incorrectly shows her laughing at it.
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Within hours of Ebiri’s report, MegacityDistributor Lionsgate apologized and announced it would pull the new trailer immediately. Of course, since the Internet is eternal, Megacity The error message trailer is still available to watch on several other YouTube channels.
“Lionsgate immediately recalled our trailer MegacityLionsgate wrote in a statement shared with multiple publications. [Megalopolis‘ production company] American Peep Show made an inexcusable mistake during our review process. We’re screwed. We are sorry.
August 23, type Lionsgate reportedly ends working relationship with Eddie Egan, behind-the-scenes marketing consultant Megacity Trailers using false quotes. sources revealed type Lionsgate and Egan did not intend to falsify the quotes on a large scale, and there were errors in the review and fact-checking of Egan’s quotes for the trailer.
How did these false quotes come to be? Megacity‘The trailer isn’t clear. Many on social media have speculated that the quotes were created using generative artificial intelligence tools like ChatGPT, although Lionsgate has not confirmed this. typeThe August 23 report noted that their own efforts to use ChatGPT to create negative references to Coppola’s work resulted in references that were very similar to the trailer.
Popular stories that can be mixed and matched
It wouldn’t be surprising if artificial intelligence is involved. Although the actual role of generative AI is not fully understood, there are many examples of inappropriate applications of generative AI that have produced similar results.
Last year, two lawyers were fined after citing six non-existent cases produced by OpenAI’s ChatGPT in legal filings. Another lawyer was later caught citing a false case generated by their client, disbarred former Trump lawyer Michael Cohen, using Google Bard. In both cases, they claimed not to know that generative AI tools actually produced content, or that the content might be wrong.
MegacityMisinformation trailer attempts to spin a story about an unfairly maligned dreamer
While most other critics have mistakenly cited Megacity‘The trailer is dead, typeGleiberman responded to the incident. Gleiberman commented. Dracula played by Bram Stoker for entertainment weekly However, in 1992, the words “beauty” and “chaos” did not appear in his article. He said it was an assessment that “sounds friendly now.”
“Even if you’re one of those people who doesn’t like criticism, we don’t deserve to be criticized,” Gleiberman said. type. “Then again, the petty scandal of it all is that the whole thing Megacity The trailer is built on a false narrative. Critics love godfather. Although apocalypse now Although divisive, it received much crucial critical support.
This is understandable reason MegacityThe marketing team tried to portray Coppola as a misunderstood genius. early screening Megacity Coppola’s $120 million passion project left audiences confused and confused, with mixed reactions.
Megacity The protagonist Cesar (played by Adam Driver) is an architect who has the ability to stop time and wants to build a utopia called New Rome. He also falls in love with the daughter (Nathalie Emmanuel) of the corrupt mayor (Giancarlo Esposito). The film currently has a score of 53% on Rotten Tomatoes based on 68 reviews, and a 59 on Metacritic based on 28 reviews.
Coppola stubbornly denies negative reaction Megacity Earlier this year, it was falsely claimed that “if you look closely at every mixed or negative notice, you’ll find always something hear from a unknown source. MegacityRotten Tomatoes and Metacritic ratings are provided by a well-known film critic and publication and are easily available online.
“I really find it inexcusable to attack a movie because it doesn’t comply with the current rules of Hollywood, citing unnamed sources who may not have been present at the screening and may not exist,” Coppola said. Airmail (via independent).
It’s unlikely that Coppola had anything to do with the film’s creation Megacity‘Latest trailer. Even so, his complaint feels rather ironic, since the movie he’s defending is simply trying to promote itself through false quotes from well-known critics.
Updated: August 23, 2024 at 5:36 pm ET This article has been updated to include news that Lionsgate has fired marketing consultant Eddie Egan. Additional reporting by Belen Edwards.
Megacity Hits theaters on September 27th.
