McDonald’s recent cryptic posts on X have sparked widespread speculation, with fans and investors trying to decipher the brand’s message.
The clip, released on Tuesday, hints at a possible November 18 announcement, which some believe could mean the return of all-day breakfast.
However, others are skeptical of the collaboration with the popular NFT project Doodles, a theory that has led to a significant increase in NFT trading activity for this series.
What is this article about?
On Tuesday, McDonald’s shared a short animated video on Instagram that included a smiley face, the date “11/18” and a purple background.
The video includes McDonald’s hash browns and coffee cups marked “Popular Content.” A pink hand removes the cup, leaving a coffee ring forming a smiley face with an eye outside the outline.
The video also includes original audio with lyrics suggesting “waking up next to you,” leading some to speculate that McDonald’s may be hinting at the return of its all-day breakfast menu, while others are skeptical of a potential collaboration with popular NFT project Doodles.
How does this impact the NFT market?
Trading volume for Doodles NFTs surged following McDonald’s post.
According to CoinGecko data, the transaction volume of this series increased by 565% in 24 hours, reaching $766 ETH. The surge was further fueled by a post from McDonald’s senior marketing director Guillaume Huin, who hinted at an upcoming “collaboration” with a “super fan base,” fueling speculation surrounding NFT connections.
The potential connection to McDonald’s also caused the Doodles NFT’s floor price to increase by 33%, rising to $2.71 ETH in the same 24 hours. Speculation about a possible partnership with McDonald’s has attracted considerable attention from the NFT community.
Official details of the McDonald’s post will be revealed on November 18, leaving the public to wait and see whether the announcement involves an all-day breakfast revival, digital collaboration or other surprises.