In a world driven by social media, where a single post can start rumors flying, McDonald’s has sparked a frenzy of speculation with its latest mystery video. The seemingly simple animated trailer was shared on their social media channels on Tuesday, sparking buzz about two very different theories: whether McDonald’s will bring back its beloved all-day breakfast, or whether it’s about to tie up with the popular Doodles NFT project for breakthrough cooperation? Whatever happens, the article has already had a significant impact on the Doodles NFT market, with sales surging. Here’s everything we know about the McDonald’s trailer, the Doodles NFT project, and the potential impact on both communities.
What’s in the McDonald’s trailer?
The brief video clip released by McDonald’s shows a hash brown and a coffee cup labeled “What’s Hot” on a purple background and specifically noted the date: “11/18.” After the pink hand takes out the coffee cup, a coffee ring forms on the surface, forming a smiling face with a curious one-eyed expression, immediately reminiscent of the whimsical style of Doodles, a popular NFT series known for its playful cartoons Known for his illustrations. The clip’s soundtrack includes lyrics about “waking up next to you,” which could hint at a breakfast-related update, adding color to theories that McDonald’s may be bringing back all-day breakfast.
Is a Doodles NFT collaboration in the works?
While fans are hoping for all-day breakfast, the NFT community is leaning heavily toward the possibility of a Doodles collaboration. The Doodles NFT project has gained a loyal following with its colorful, hand-drawn aesthetic and storytelling style, making it a prime candidate for collaboration with major brands. The theory that McDonald’s might be partnering with Doodles gained further traction when Guillaume Huin, McDonald’s senior director of marketing, hinted that McDonald’s might be partnering with Doodles. For NFT collectors and Doodles fans, the speculation is enough to trigger major trading activity.
Impact on the Doodles NFT market
Sales of Doodles NFTs surged within hours of McDonald’s releasing the teaser. According to CoinGecko, Doodles’ trading volume surged 565% in 24 hours, bringing the total volume traded to 766 ETH — a clear sign that fans and investors are betting on an announcement that could increase the project’s cultural footprint. As trading volume surged, the Doodles NFT’s floor price increased by 33% to 2.71 ETH. While the NFT market often experiences volatility, this surge illustrates the appeal of global brands like McDonald’s to digital collectible items.
Why this collaboration matters for brands and NFTs
If McDonald’s does announce a partnership with Doodles, it would mark a major crossover between traditional consumer brands and the NFT space. More than just a marketing gimmick, this type of collaboration highlights how established companies are beginning to view NFTs as valuable brand extensions and engagement tools. For McDonald’s, the partnership with Doodles connects it with a younger, tech-savvy audience interested in digital art, Web3 and wider collectible culture. For Doodles, partnering with a global brand like McDonald’s will increase its visibility, potentially attracting new collectors and solidifying its status as a cultural icon in the NFT space.
What’s next? Waiting for November 18th
Whether McDonald’s ultimately announces an all-day breakfast comeback, a partnership with Doodles, or something entirely different, the anticipation surrounding Nov. 18 shows how digital teasers and speculative engagement can boost brand awareness. Until then, the NFT community and breakfast enthusiasts alike will have to wait and see if this is a branding moment that combines hash browns and high-tech collectibles.
Long story short: McDonald’s mysterious teaser video has sparked widespread speculation about either an all-day breakfast revival or a partnership with the popular NFT project Doodles. The post led to a 565% surge in Doodles NFT trading volume and a 33% increase in the base price, showing the huge influence that big brands like McDonald’s have on NFT projects. Fans and collectors are now eagerly awaiting McDonald’s official announcement on November 18th.
