Back in 2018, Mattel suffered a major blow when it lost its DC toy license at Canadian Children’s Entertainment Company, and Spin Master is known for its Mega Hit Paw Patrol range. Many changes have taken place over the years, including direct closures, for McFarlane Toys to influx and take over the management of the remaining inventory. In its most unexpected development, Mattel has announced today that it has reinstated DC licensing rights to produce “a full range of DC themed action characters, consoles, accessories, role-playing products and adult collections.”
The deal has played a role “starting from the second half of 2026” when the current licensing agreement between Spinner Masters and Warner Bros. So, while there will be no Mattel DC products related to the upcoming Superman The movie comes from James Gunn This year, Mattel is ready for Supergirl Merchandise in time for next summer’s film release. I personally hope this means we can expect some Biological Commando Action characters based on amazing animation series, because Funko characters are not enough to satisfy me!
Mattel has certainly been on the rise over the past few years. In 2022, the company regained The Disney Princess and the Freeze Doll license was nearly a decade later. In addition, it is reported thataccording to the fourth quarter of 2024, Mattel’s net sales increased by 2%, and operating income increased by $18 million. Forbes.
According to McFarlane Toys, the future of this requires a DC license remains to be seen. With the Toy Fair taking place this weekend in New York City, you can bet we hope to find the answer.
The official news release details are as follows:
Mattel, Inc. (NASDAQ: MAT) and Warner Bros. Discovery Global Consumer Products today announced a global multi-year licensing agreement that leverages DC’s entire beloved characters and legendary storytelling. Through the partnership, Mattel has obtained global licensing rights to develop and market DC-themed action characters, dramas, accessories, role-playing products, and adult collections starting in the second half of 2026. The agreement covers all DC stories and characters from DC, including Batman, Superman, Superman, Superman, Harley Harley Harley, Harley Quinn and more.
Nick Karamanos“This is an incredible milestone to welcome DC back to Mattel. We look forward to leveraging our Mattel script approach to brand management, product design and innovation to bring DC’s popular characters to life across all channels. This new partnership will reflect our shared passion for fans and collectors of all ages.”
Robert OberschelpWarner Bros. Discovery Global Consumer Products Head said: “As DC begins an exciting new chapter in 2025, Warner Bros. explores a new agreement with Mattel. Our partnership with Mattel will lead to a brand new product celebrating DC’s brand new product to celebrate DC’s rich legacy and in Publishing, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, Animation, and Film and Film and Film. From Batman, Superman and The Heroes of Wonder Woman to the troubles of Joker and Harley Quinn, each story and character is the main inspiration for the new partnership, which combines Mattel’s power with the global appeal of the District of Columbia.”
The new licensing agreement builds on the existing relationship between Mattel and Warner Bros. discovery of global consumer products, which covers more than 30 brands and franchises in the vast library explored by Warner Bros., including Harry Potter, Friends, Seinfield, Ted Lasso, etc., throughout kindergartens, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, plush, vericles, dolls, vericles, lutsicles, dolls, games, games, novel novelty and novel small toy categories.
Mattel and Warner Bros. Discovery Global Consumer Products today announced a global multi-year licensing agreement that leverages DC’s entire beloved character and legendary storytelling. Through the partnership, Mattel has obtained global licensing to develop and sell agreements, including all DC stories and characters including Batman, Superman, Wonder Woman, Joker, Harley Quinn, and more.
