Toy Fair will combine market knowledge and news creativity with new themes in 2025 through its special areas. The International Toy Fair in Nuremberg, Germany, will showcase this year’s upcoming trends and themes for the first time through newly decorated exhibition halls, unique visiting experiences, etc.
The latest themes include sports, leisure and outdoor. |Source: Toy Fair
New ideas and products will be showcased in each zone. |Source: Toy Fair
Children’s toys will return to Spielwarenmesse in 2025. Source: Toy Fair
Focused on new ideas and creative stimulation, Spielwarenmesse Specials will present new themes in Hall 7A, especially sports, leisure and outdoor. The new extensive area will showcase outdoor toys, making it a valuable source of inspiration for the retailer’s own business development.
This special area, or testing area, will provide guests with an interactive experience. Participants interested in ball sports and outdoor activities can use skates, bicycles and other rides on a test track with obstacles and a variety of surfaces.
In the special exhibition area, guests can experience more themes, including toy trends and children’s toys at the central entrance, green and environmentally friendly toys in Hall 3C, new product gallery in Hall 3A, etc.
Christian Ulrich, spokesman for the Spielwarenmesse eG executive board, said: “With our special offers, we create target-specific themed worlds, giving buyers and retailers the opportunity to gain insight into new product ideas and try them out live.”
Visitors can experience Spielwarenmesse’s special offers from January 28 to February 1.
