…and more!
The elves on the shelf are celebrating its 20th anniversary with new toys and collectibles.
Fans held a celebration at the booth of Lumistella Company in Javits Center, where fans can see the Flex and Bendable Southable South Elf, which includes anniversary boxes and souvenirs with elven-sized satin pajamas.
Frost Pips and the 24-day Elf suite will be back this year; they will help create sprite scenes quickly. The year-round celebrations go out of their way to encourage Boy Scouts to entertain throughout the year and provide clothing for the holidays throughout the year. The limited edition lineup includes the official Scout Elf carrier with roller bags, neck pillows and passports – How else does the Elf get to the Javits Center? The popular holiday collectibles debuted under the Snostax brand along with Razzle, celebrating the Snowman. The plush and storybook collection introduces readers to collections and brings Santa’s world into game time.
“What better to remember 20 years than bringing our fans the new characters, stories and products they’ve asked for,” said Chanda Bell, co-CEO of Lumistella Company. “Our goal is to continue to inspire magical moments, build family connections, and expand the world our fans cherish – making the elves on shelves and their companions a lasting celebration of the holiday celebrations of future generations.”
Meanwhile, Santa grew up with HarperPop, the publisher’s branded HarperPop. Middle-grade readers can pass The Rise of the Nicholas Noblewritten by Bell. This is the first in the series.
A thorough game will expand the universe The elf on the shelf Console game, available on all major platforms. Basic fun! Will Will comes with a Lite-Brite color countertop starring Scout Elves, and Mattel will be delighted with the elves on the 20th anniversary of American Girl x the shelf. The MGA program offers interactive Santa books, while the moose toys will provide musical hide-and-seek games. Finally, TCG Toys will provide puzzles for the universe, appearing calendars, board games and Flexfig numbers.
The Toy Fair is from March 1 to 4. See the anniversary of booth 1907; learn more at Lumistella.com.
