Thanks to the licensing agreement of Pembe The Cat, Toy Fair will experience the Kawaii wave in Copenhagen. The pink cat is known for his stealing on Giphy and will debut at the Javits Center next month.
Pembe and his companion Pembe will come to North America through a range of collectible plush and accessories. The new items are expected to be available in professional retail stores later this year.
“Pembe uniquely captures the latest driving trends in the pop culture market, including teenagers and teenagers designed by Nordic-Kawaii, as well as all the cute cute affirmations.”
Two pink cats get 5 to 1 million views per day on Giphy, which offers GIFs on its website, apps and social media. Together, cats encourage fans to accept their acceptance through the message “Be you!”.
“The Pembe Pink Cat’s product concept is designed specifically to ignite the consumer’s ‘awww!’ response and motivational impulse purchase,” said Charlie Day, of the Sharpe Matrix licensing group. The group represents Pembey globally. Day explained: “Pembe’s licensing momentum is already in full swing throughout Europe. Since the Brand Licensing Exhibition held in London last September, more than a dozen new licensees have signed on to holders of creating a variety of PEMBE products.” .” Pembe made her debut at a trade show last year.
The License-2 play will be played at Booth 2253. The Toy Fair is scheduled to be held in New York City from March 1 to 4. Plan your trip now on Toyfairny.com.
