It’s almost an understatement, but the LEGO Group has had a very good year.
The winner of the Toy Book’s Overall Game Awards continues to dominate the record revenues in 2024. The company said revenue grew 13% to $74.3 billion or $10.8 billion. Despite a slight decline in overall toy industry last year, consumer sales were 12% as the company’s operating profit grew by 10%.
2024 has been an extraordinary year for the LEGO Group and we are very satisfied with our outstanding performance. Even as we accelerate spending on strategic priorities, including a significant increase in purchases of sustainable raw materials, we have achieved record online and bottom-line results. These strong results are encouraging as they will allow us to continue to attract more children with Lego play experience now and in the future. ”
– LEGO Group CEO Niels B Christiansen
In 2024, Lego Group unleashed its largest new product portfolio in its company’s history. The company combines original IP and licensed products, bringing a record 840 products to retail prices and designing suits for builders of all ages.
The Lego Group continues to make great strides in sustainability and supply chain management as it closes to its 2027 opening of its U.S. plant in Virginia, while also increasing the retail footprint it owns.
Last year’s top topics include the ever-evolving LEGO Botanical Series, LEGO Lego Lego Group, LEGO Star Wars, LEGO Technologies, LEGO Icons and LEGO Harry Potter.
Lego Group posts dominated the revenue season, with Brick by Brick first appearing on the toy books.
