During the NHL hockey game between the visiting and competing Calgary Flame and Toronto Maple Leafs, the Canadian Lego Group and Prime Sundred Night Hockey are collaborating to present interactive hockey murals, called the “Hockey Wall” to emphasize the spirit of Canada Hockey.
This “Hockey Wall” will be located at Union Station, Go Bay Consiress, next to Scotiabank Arena, perfect for celebrating and watching the big March 17th game.
From March 17, 12:00 pm ET – 10:00 pm ET, fans can attend the LEGO Group’s activation space for free, where they can build plural parts, explore LEGO products, take advantage of photo opportunities, and scan QR codes that link to “Hockey Wall” are all custom LEGO brand store experiences on Amazon Canada.
The Lego Group Canada murals and activation opportunities are sure to shoot and score with enthusiastic Canadian hockey fans, with 41,472 LEGOs.
For more information, visit LEGO’s Canadian website.
Lego Group Canada unveiled 41,000 brick hockey murals to celebrate the NHL Spirit’s first appearance in the toy book.
