The LEGO Group partners with musician Jacob Collier and COLORSxSTUDIOS (COLORS) to encourage adults to relax and unwind. The collaboration builds on a global study that found nine in 10 adults believe rest and relaxation are crucial to finding happiness.
The LEGO Group and COLORS invite Grammy-winning artist Collier to demonstrate the importance of relaxation and self-exploration. Collier’s five-minute film “Little Blue” highlights how experimentation and creativity can help people find their happy place – like building freely with Lego bricks. Collier connects with his instrument and builds it using Lego bricks.
“I’ve always found interactive LEGO bricks to be a deep way to make these connections. For the past two decades, my family and I have been building an ever-expanding city made entirely of LEGO elements,” Collier explain. “This is a public creation that, even in our busy lives today, we still find ourselves building and expanding cities. I am honored to have the opportunity to work with the incredible LEGO Group and COLORSxSTUDIOS to bring ‘ Find your happy place’ idea becomes a reality.
COLORS is a German music performance platform. Widely considered one of the largest live music channels on YouTube, it hosts minimalist shows with up-and-coming artists, aiming to help artists step into the spotlight and attract a global audience. Previous artists include Billie Eilish, Doja Cat and Takeoff.
For more information, visit lego.com.
