Italian luxury sports car maker Automobili Lamborghini and Hong Kong gaming software company Animoca Brands recently announced a partnership to increase the brand’s participation in the automotive industry.
The collaboration will leverage the strengths of both companies to combine traditional automotive design with digital technology to create new experiences for Lamborghini fans and customers.
The initiative involves Motorverse, a digital ecosystem for vehicles and racing games developed by creative design studio Gravitaslabs and Animoca Brands.
Source: LamborghiniEntering the digital age
Automobili Lamborghini was founded in 1963 in Sant’Agata Bolognese, Italy. Known for its Miura, Countach and Aventador models, Automobili Lamborghini remains a major player in the automotive industry with more than 2,400 employees and employees in 54 countries. 184 dealerships.
The current product line-up includes the Huracán, Urus and Lamborghini’s first hybrid model, the Revuelto. The company is working on launching a full hybrid product line in 2024 under the “Direzione Cor Tauri” programme.
One of the key elements of the partnership is Lamborghini’s possible integration into the Motorverse. While the exact details of bringing Lamborghini cars to the platform have yet to be determined, the partnership bodes well for exciting opportunities ahead, with significant developments expected soon.
Exclusive partner
Motorverse is a digital platform and community for car and motorcycle enthusiasts, offering digital vehicle and racing games developed by Animoca Labs. It also partners with leading automotive brands and motorsport organizations to provide opportunities to participate in real-world events and loyalty programs.
Gravitaslabs, on the other hand, is a design and technology company that operates a platform for interactive marketing using blockchain technology, NFTs and digital products.
The company works with partners such as Lightlink, Meta-Stadiums and Rarible to serve businesses in the automotive, entertainment, sports and fashion sectors.
