As the Toy Book approaches its 40th anniversary, another batch of classic brands that graced the pages of its earliest issues are ready for a reboot.
Following the successful relaunches of Rainbow Brite and Strawberry Shortcake, The LoyalSubjects has signed a deal with Hasbro to provide the same treatment to a range of heritage brands including My Buddy, Jem, My Pet Monster, Popples, ROM the Space Knight and Frequently Asked facial mask
MASK has all the crazy features, vehicles, minifigures with removable helmets, closed packaging with the Killer logo, artwork and product photos – it’s all back. They are the same size and we serve it hot and fresh like we never left in 85.
—Jonathan Cathey, founder and CEO of The Loyal subjects
The Loyal subjects showcased its 2025 line to retail buyers at this month’s Fall Toy Preview in Los Angeles. More details about these product lines and other licensed products, including Teletubbies and Carmen Sandiego, will be announced in the coming months.
A version of this feature was originally published in The Toy Book’s Fall 2024 Los Angeles Toy Preview issue. Click here to read the full article! Want to receive a printed copy of The Toy Book? Click here to view subscription options!
The post LA Fall Toy Preview: Radical Retro: Mask Top Line Loyalty-Themed 2025 Totally Shocking Hasbro Legacy Line appeared first on The Toy Book.
