Kids Preferred is developing product lines for two well-known IPs through 2025: Peanuts and Miffy.
Miffy, a cartoon rabbit created by Dutch artist Dick Bruna in 1955, has become a popular character in product categories such as apparel, stuffed toys and collectibles. Kids Preferred will bring Miffy products such as soft books, plush toys and educational toys to the North American market. The Miffy licensing deal was brokered by Joester Loria Group.
“We are excited to expand our portfolio of licensed toys and the addition of Miffy is a natural fit,” said Larry Presser, president of Kids Preferred. “Miffy has built a loyal fan base around the world and we look forward to providing new products for all ages.” Duan fans create fun, innovative toys that will be available throughout North America starting in early 2025.”
Kids Preferred is also focusing on the Peanuts comic, which will celebrate its 75th anniversary next year, and plans to showcase the product line to select retailers in March 2025. These include soft books, baby blankets, baby stuffed toys and bath toys.
Presser added: “We look forward to developing an innovative line of baby toys to help usher in a new generation of Snoopy fans.”
Learn more about Kids Preferred on the company’s website.
