Just Play launches HOLOBRITE Pixie Lantern, an innovative toy that blends physical and digital play.
Children first interact with Wren, a hologram elf who they can interact with on a colorful screen. Wren will encourage them to play games together, choreograph and perform dance moves, read stories and practice breathing exercises.
Once kids get to know their elf friend in the digital world, Wren pops up from the top of the lantern and becomes a real 5-inch doll with sparkling 8-inch wings for imaginative doll play. Kids can also put Wren back into the lantern, and when they do, they’ll be rewarded with Elf Points that can unlock new games, digital pets, decorative items, and more.
Today’s kids can switch between digital gaming and offline gaming with friends. HOLOBRITE Pixie meets them in two worlds, offering a new interactive friendship gaming experience. We are extremely proud of the innovation Just Play delivers through HOLOBRITE.
There are over 200 ways for kids to play with HOLOBRITE Pixie, and the more they play, the more they’ll discover.
The HOLOBRITE Pixie Lantern is currently available on Amazon and Walmart, and will be available at Target later this fall. For more information about HOLOBRITE, visit holobrite.com.
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